The iQOO 13 has been launched in India at present, bringing the agency’s efficiency credentials at a aggressive worth. Whereas the iQOO 13 brings a bunch of enhancements over the iQOO 12, in keeping with the model, it’s greater than a successor. The iQOO 13 is the primary flagship smartphone from the model to obtain an intrusion safety ranking and is among the many first within the nation to function Qualcomm’s top-of-the-line Snapdragon 8 Elite SoC. The record of enhancements is large, and to stroll us by means of the product and provides us some perception, Devices 360 sat down with iQOO CEO Nipun Marya forward of the launch.
iQOO 12 and past
The iQOO 12 was a fantastic product and gained business accolades, together with the title of Greatest Gaming Smartphone in our NDTV Devices 360 Awards 2024. We needed to grasp what customers ought to anticipate from the all-new smartphone from iQOO. Marya defined, “From iQOO, we are going to proceed to do some issues that we’ve finished, and they’ll stay fixed. And, in fact, some issues we are going to proceed to enhance. With regards to issues that we’ll not change – our DNA, which is powerful efficiency We need to keep true to what we are saying and consider that with iQOO 13, we’re taking efficiency to many increased ranges, amongst different elements The very first thing that ought to not change and doesn’t change with iQOO 13. Second, it’s steady innovation and enchancment enhance additional.”
iQOO 12 which was launched in 2023
Briefly pertaining to the offline growth, Marya stated that the iQOO 13 launch would have extra particulars and added that this was the suggestions the model had acquired from its customers for a very long time. Devices 360 was the primary to report that the iQOO will lastly hit the offline market beginning in December. The iQOO telephones will probably be obtainable by means of unique Vivo shops and different retail channels.
Throughout the chat, Marya additionally confirmed that the iQOO group reached one other milestone of two million members. iQOO is amongst a handful of cell phone producers with an lively group.
CEO Nipun Marya throughout the presentation of iQOO 13
What’s new in iQOO 13?
The iQOO 12 was among the many uncommon merchandise on Amazon that acquired a 4.5-star ranking from customers. Nonetheless, if one needed to choose and see how you might enhance, there have been some areas the place individuals may have advised you to enhance additional. Marya added, “Issues like an IP ranking, so with the iQOO 13, we have included the IP ranking, then USB 3.2 like content material creation and dwell streaming is gaining loads of traction amongst our customers, so USB 3.2 was one thing we needed so as to add, and now it’s a part of iQOO 13. The opposite factor can be within the software program, final 12 months, for the primary time, we supplied a software program replace coverage 3+4, we’re getting; it is a step up and provides 4+5 for the iQOO 13. Talking of innovation, it will include the world’s first 2K LTPO AMOLED show as much as 144Hz So general, the aim is to present customers a holistic person expertise.”
iQOO has all the time pushed its flagship telephones to be all-rounders that are not restricted to gaming or efficiency. What would you want so as to add right here? “With the iQOO 12, we had been speaking a few 2 million AnTuTu rating, which on the time was thought of nice. Now, we’re speaking about an AnTuTu rating of three million, which was actually extraordinary earlier than. Look, it is not simply the {hardware} and lots of occasions, we will not simply say that the 8 Elite SoC did the job is the fitting mixture of what Qualcomm has finished and what iQOO R & D has finished. which implies to we take the facility of the chip and optimize it to ship the very best efficiency on your customers optimize with software program in order that the expertise is de facto good and quick,” stated Marya.
He additional added, “For players, iQOO turns into the primary selection, not just for players, but additionally for individuals who do heavy graphics duties and heavy recordsdata on their gadgets. Not too long ago, I met some IT professionals they usually stated they’re on the go when they should run a code or do some compilation work and for that, they want heavy computing, and iQOO can try this for them So these sort of persons are energy customers of know-how. They’re those who like iQOO So in efficiency, there may be 8 Elite in iQOO 13, however we simply do not cease at 8 Elite SoC as we even have the Q2 chip, which is extrapolated or with the interpolation of the sport body as much as 144 Hz that’s once more an excellent expertise and never solely that, with VC cooling you additionally get a holistic heavy efficiency expertise.”
The iQOO 13 comes with a totally new Halo mild design across the digital camera
What’s new in design and digital camera?
The iQOO 12 was praised for its design, so what do customers get with the iQOO 13? Marya, concerning the design, stated: “Folks actually preferred the design of the iQOO 12, and in some ways, aesthetically, it is one of many best-designed telephones we have ever made. So we carried on the great half from the iQOO 12, however there have been some minor tweaks or enhancements we thought might be made For instance, digital camera crash has been additional diminished, and the general hand grip is a lot better now seen and aesthetically pleasing you may simply discover it, however there are small, extra delicate variations when a person begins utilizing, and you’ll actually really feel it.”
When requested concerning the digital camera upgrades on the iQOO 13, Marya stated, “On the digital camera entrance, we’ve the Sony IMX921 sensor, which is tuned with VCS, which is Vivo’s colour science algorithm. We have all the educational from Vivo the digital camera and put it within the iQOO, particularly within the software program half So all in all, irrespective of should you discuss concerning the pictures of the day, the ISP of the 8 Elite is rather more highly effective than So once more, it is not simply the chip or the digital camera sensor that is working to supply the outcomes you need. Moreover, some good AI options have been urged by our prospects. so we have added them as properly.”
When will AI turn into a differentiator for customers?
Synthetic intelligence is the brand new buzzword, and this 12 months, we do not anticipate any product introduction at displays to finish with out a few slides of those AI additions. Marya gave us some AI options which can be a part of the iQOO 13. Options like AI Picture Enhancer, the place AI intelligently optimizes picture parameters routinely, enhancing readability and colour with out the necessity for complicated guide changes, and instantaneous shutdown , which permits customers to extract textual content from any picture, and Prompt Textual content, the place customers can simply extract a topic from a picture and separate it from its background. Even the iQOO 13 joins the Circle telephone membership to say this 12 months, lastly. Then there’s Like Transcribe, which might convert speech to textual content. The function is claimed to help over 80 languages and dialects, with 9 languages offline. Lastly, there may be Reside Name Translate, which interprets telephone calls in actual time instantly on the system.
Subsequent, we needed to grasp that smartphones are getting AI options, however are these sufficient to persuade customers to modify? Marya defined, “I’ve a barely reverse view on AI. First, AI shouldn’t be new and has turn into a advertising buzzword in 2024. It is simply that OEMs began utilizing it as a advertising lever and tried to So, customers may assume that is new, however principally, the quantity of enchancment we have seen in cameras in recent times may be attributed to AI. The gaming or cooling techniques we see in telephones may be attributed to AI as properly, so synthetic intelligence has been working within the background for a while as properly.”
Nonetheless, the following query is whether or not it improves the general expertise, and the reply is sure, in keeping with Marya. “Nonetheless, I believe they’ll proceed to enhance the general expertise in the long term when individuals begin shopping for telephones to expertise the AI. For now, it might probably do some cool methods, so I do not assume it is secure principally so long as it is simply gimmicky Proper now, it is like a low-hanging fruit that manufacturers are attempting to make use of,” he added.
iQOO 13 comes with IP68 and IP69 ranking
2025 is iQOO’s fifth 12 months in India: What to anticipate?
2025 will probably be iQOO’s fifth 12 months in India; how has the response been to the general merchandise and what ought to customers anticipate from the model? Marya started, “General, the response we have gotten for merchandise above ASP (Common Promoting Value) has been encouraging. The business ASP is round 20K, whether or not you are speaking concerning the Z9s Professional, which was round 20K at 25K, or our Neo collection, which is 30K, or our flagship product at 50K. All are above the business ASP, and for a model that’s as younger as e Our response to those merchandise could be very encouraging, which implies that persons are realizing what iQOO is doing.
It is also true that everybody is warming as much as the concept of increased ASPs, however seeing this pattern, the truth that persons are accepting us with increased ASPs and, in truth, making us high sellers in lots of instances , I believe it is very encouraging.
Relating to iQOO 13 manufacturing and after gross sales, Marya stated, like different merchandise from iQOO, the brand new iQOO 13 is being manufactured at Vivo’s Better Noida facility. Speaking concerning the after gross sales service, he stated it gives entry to over 670 company-owned service facilities throughout the nation, making certain handy and dependable help throughout the nation.
Simply to recap, the iQOO 13 has been launched in India at Rs. 54,999 for 12GB RAM and 256GB storage and Rs. 59,999 for 16GB RAM and 512GB storage.
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